Released on = April 26, 2006, 2:32 pm

Press Release Author = Apollowear.com

Industry = Apparel & Fashion

Press Release Summary = Apollowear.com luanches a premium men's underwear store for
men who have style, sophistication, and sex appeal.

Press Release Body = RALEIGH, NC - April 26, 2006 - Apollowear.com, a premium men's
underwear store, is for men who have style, sophistication, and sex appeal-yet the
Apollowear man has his own identity.

Apollowear, derived from the two words Apollo and underwear, is understood to
celebrate the spirit, strength and sex appeal of today's young men. Apollo, the
Greek god of the sun, known for his youthful appearance is representative of what
this store is about - Fresh, Sexy, Stylish, Athletic men's underwear for today's
man.

For more information on Apollowear underwear:
http://www.apollowear.com/

"Apollowear underwear is for today\'s active man- one who is expressive, athletic and
body conscious" says a spokesperson for the site. "Apollowear underwear allows men
to express their sexuality freely and confidently."

The men's underwear site offers several collections from Koi-Boy underwear, Male
Power, and Go Softwear. Later in the summer, Apollowear will also offer its own
line of stylish men\'s underwear, in addition new styles from Calvin Klein and
2(x)ist will be included in the offerings. Apollowear also has a sensual collection
of steamy underwear items including silk pieces, studded jockstraps and fitted
boxers.

Introductory offers include 25% off entire lines of men\'s underwear starting with
Koi-Boy, free shipping with purchases over $50, and free gifts with purchase.
Apollowear is also planning on doing Underwear fashion shows in nightclubs across
the country to show off their wares.

Apollowear.com men's underwear caters to today's young consumers, where luxury is
important in all aspects of his life.

Web Site = http://www.apollowear.com

Contact Details = Apollowear
5977 Dixon Dr
Raleigh NC 27609